Tire makers dominate North American supply chain
With 20.9M replacement tires shipped vs 10M OE, I analyze how top tire makers profit from this massive aftermarket gap.
Anna Petrova
12 min readRight part, first time.
Fitment, quality tiers and supply-chain insight for repair shops, distributors and fleet buyers — from the KZMALL Auto Parts editorial desk.
Anna Petrova
12 min read
Nexen Seltos OE Fitment: One Model, Three Tires
Nexen supplies three different OE tires for the Kia Seltos by region. Why the model name won't order right, and how to confirm size, type, and load index.
Ray Donnelly
10 min read
Tire Brands in 2026: Why the Aging-Fleet Tailwind Is a Sourcing Test
Tire brands in 2026: the 13-year aging fleet is real demand, but labor, tariffs, and fill rate — not market share — decide what to stock.
Priya Raman
10 min read
Aftermarket 2026: Why a 5.4% Tailwind Is a Sourcing Trap
The 2026 aftermarket grows 5.4% on a 13-year fleet, but a $60k tech vacancy, Hankook's $1.6B ramp, and 3% EV-ready techs make it a sourcing test.
Priya Raman
11 min read
Service Advisor Training: Why Technical Confidence Sells Repairs
Service advisor training works when it teaches the product, not the pitch. Why technical confidence drives repair sales, why the gains fade, and how to keep the
Ray Donnelly
10 min readGeolandar X-CV OE Fitment: One Name, Six Part Numbers
Geolandar X-CV OE fitment spans 23 sizes and clashing platforms. A category strategist on why one tire name is six part numbers, and how to stock it.
Priya Raman
9 min read
Victory Tire's 29th Shop: What a Roll-Up Means for Parts Buyers
Victory Tire's 29th Minnesota shop (Service Garage, Blaine) is a PE roll-up. A parts buyer's read on procurement, the EV-cost myth, and the sell decision.
Ray Donnelly
11 min read
Potenza Sport EVO: When the UHP Upgrade Earns Its Price
Potenza Sport EVO delivers 5% wet braking, 6% rolling resistance, EU "A" gains — but the $409.99–$756.99 buy only pays off when duty cycle matches the UHP tier.
Ray Donnelly
11 min read
GT Radial Adventuro RT: The Made-in-USA Pitch Hides a Warranty Call
GT Radial Adventuro RT review: why the made-in-USA pitch is a logistics win but a weak durability claim, and how the 60k-vs-80k warranty really decides the buy.
Ray Donnelly
9 min read
Fitment standards prevent costly marketplace returns
Anna Petrova explains how ACES standards reduce the 34% fitment error rate plaguing global auto parts marketplaces today.
Anna Petrova
13 min read
Toyo Open Country H/T CX-5 OE: Order the Passenger Tire
Toyo Open Country H/T is CX-5 OE — but order the passenger size, not the LT/10-ply truck casing. Match construction off the door-jamb placard first.
Priya Raman
9 min readTariff costs hit shops hard: $60k gaps
A single vacancy costs $60,000 monthly. Don't let tariff-driven parts inflation kill your margin while labor gaps widen.
Ray Donnelly
8 min read