Yokohama Hill Climb: Why 2026 Matters
Yokohama uses the 2026 Pikes Peak race to validate sustainable materials, aiming for 28% usage in mass-market tires by testing thermal limits.
Dmitry Volkov
14 min readYokohama
Dmitry Volkov
14 min read
Yokohama's OTR Plant News Is a Lead-Time Story, Not Capacity
Yokohama's $245M India and Mexico OTR plants don't ship until Q3 2028. Why the lead-time gap, not the capacity number, drives your sourcing.
Ray Donnelly
9 min read
Geolandar X-CV OE Fitment: One Name, Six Part Numbers
Geolandar X-CV OE fitment spans 23 sizes and clashing platforms. A category strategist on why one tire name is six part numbers, and how to stock it.
Priya Raman
9 min read
Yokohama Advan at Velocity Invitational: A Buyer's Margin Read
Yokohama Advan at the Velocity Invitational: a parts buyer reads the UHP margin gap, price-to-score ratio, and the real stocking risks behind the festival.
Priya Raman
10 min read
Yokohama Hangzhou R&D Center: What Buyers Should Read Into It
Yokohama's Hangzhou R&D bet, decoded for parts buyers: the premiumization shift, 2026 input-cost hikes, and how to source around the value-tier squeeze.
Priya Raman
10 min read