Yokohama raised its fiscal forecast on May 15, 2026, prioritizing high-value aftermarket engagement over raw production volume to secure margins.
Mark Phillips
13 min read
Over 20 drivers rely on specific tire compounds for the 104th Pikes Peak. See how altitude impacts GT4 Trophy chassis tuning and rubber selection.
Ray Donnelly
15 min read
Yokohama's $245M India and Mexico OTR plants don't ship until Q3 2028. Why the lead-time gap, not the capacity number, drives your sourcing.
Ray Donnelly
9 min read
Yokohama's 4 division titles at Pikes Peak validate the ADVAN A005 compound. We analyze how this extreme testing informs smarter aftermarket stocking.
Priya Raman
14 min read
Yokohama uses the 2026 Pikes Peak race to validate sustainable materials, aiming for 28% usage in mass-market tires by testing thermal limits.
Dmitry Volkov
14 min read
Yokohama's Hangzhou R&D bet, decoded for parts buyers: the premiumization shift, 2026 input-cost hikes, and how to source around the value-tier squeeze.
Priya Raman
10 min read
Yokohama Advan at the Velocity Invitational: a parts buyer reads the UHP margin gap, price-to-score ratio, and the real stocking risks behind the festival.
Priya Raman
10 min read
Geolandar X-CV OE fitment spans 23 sizes and clashing platforms. A category strategist on why one tire name is six part numbers, and how to stock it.
Priya Raman
9 min read