Cosmo Tires: How $141K Was Raised
Cosmo Tires and four ecommerce partners raised $141,000 for Blood Cancer United. I break down how this specific tire promotion outperformed vague CSR.
Mark Phillips
13 min readTires
Mark Phillips
13 min read
Yokohama Hill Climb: Why 2026 Matters
Yokohama uses the 2026 Pikes Peak race to validate sustainable materials, aiming for 28% usage in mass-market tires by testing thermal limits.
Dmitry Volkov
14 min read
Mr. Lube Acquisition: Why $235M Buys a Labor Problem
Diversified Royalty's $235M Mr. Lube acquisition trades a royalty check for 187 bays to staff. A technician's read on the real risk: a $60,000/month vacancy.
Ray Donnelly
10 min read
Sensor Ready Truck Tires: An Empty Pocket Is Not a Feature Yet
Sensor Ready truck tires ship an empty pocket, not live monitoring. A technician's take on when the casing and the subscription each earn out.
Ray Donnelly
10 min read
Nexen Tire's N'Fera Supreme S cuts cabin noise
Hyundai picked Nexen for the Grandeur. See how AI data slashes road vibration and why 45% of new compounds miss the mark on noise.
Priya Raman
12 min read
Sustainable Tire Manufacturing: The 85% Number Is a Feedstock Bet
Hankook's 85% sustainable-tire goal is an R&D feedstock target, not a stockable product. A buyer's read on supply, certification, and pricing.
Priya Raman
9 min read
Toyo Tires Q1 2026: Read the Price Letter, Not the Profit Line
Toyo Tires Q1 2026 profit rose on a forex swing, not tire margin — here's what the 5% truck-tire hike means for your buy.
Ray Donnelly
10 min readRolo Tires Price: Beating the $192 Average
With average tire prices hitting $192 in 2025, I analyze how Michael Welch's Rolo Tires uses automation to bypass distributor markups and lower costs.
Anna Petrova
10 min read
EV Tires: Consumer Reports Says the Premium Often Doesn't Pay
EV-specific tires win on rolling resistance and noise, not wet braking. See where the 15–25% premium pays and where it stocks dead.
Priya Raman
9 min read
Yokohama Advan at Velocity Invitational: A Buyer's Margin Read
Yokohama Advan at the Velocity Invitational: a parts buyer reads the UHP margin gap, price-to-score ratio, and the real stocking risks behind the festival.
Priya Raman
10 min read