OEM and aftermarket components, tires, and automotive supply-chain analysis for procurement and fleet decision makers.
Geolandar X-CV OE fitment spans 23 sizes and clashing platforms. A category strategist on why one tire name is six part numbers, and how to stock it.
Priya Raman
9 min read
EV-specific tires win on rolling resistance and noise, not wet braking. See where the 15–25% premium pays and where it stocks dead.
Priya Raman
9 min read
The Subaru Uncharted's Dunlop OE fitment is two models, not one. How to order by load index and sidewall, and why Nano Black is just paint.
Ray Donnelly
10 min read
New vehicle dealers clawed back DIFM repair share with all-makes service and used-vehicle reconditioning. The real lever was parts coverage, not marketing.
Priya Raman
10 min read
ContiTread HDR 5 retread review: why the casing, not the tread spec, decides your regional fleet payback — plus a casing-sourcing checklist before you buy in.
Priya Raman
10 min read
Bridgestone's Q1 2026 profit beat came from price hikes and premium mix. A distributor's read on what the price-hike letter means for your margin and stock.
Ray Donnelly
10 min read
Bridgestone's Taiwan plant closure signals price/mix over volume. What parts buyers should stock, dual-source, and cut as inputs surge 25-50%.
Priya Raman
9 min read
Aftermarket tariff shocks held volumes in 2025 because trade reroutes — but your purchase order doesn't. A buyer's source-risk triage for single-origin SKUs.
Ray Donnelly
10 min read
The EV aftermarket shift looks like a tire story but is really a labor story. A parts authority on stocking for the 3% technician gap, not the hype.
Ray Donnelly
10 min read
Tire brands in 2026: the 13-year aging fleet is real demand, but labor, tariffs, and fill rate — not market share — decide what to stock.
Priya Raman
10 min read
The 5.4% aftermarket forecast looks like a green light. With carbon black up 25% and 80+ price hikes, it's a margin warning — and a sourcing test.
Priya Raman
10 min read
Hankook's 85% sustainable-tire goal is an R&D feedstock target, not a stockable product. A buyer's read on supply, certification, and pricing.
Priya Raman
9 min read