
Replacement Tire Rules: California's 55M Unit Shift
California's new rules impact 55M tires yearly. Ray breaks down the EV load conflict and why compliance costs may limit your inventory options.

California's new rules impact 55M tires yearly. Ray breaks down the EV load conflict and why compliance costs may limit your inventory options.

The EV aftermarket shift looks like a tire story but is really a labor story. A parts authority on stocking for the 3% technician gap, not the hype.

With 20.9M replacement tires shipped vs 10M OE, I analyze how top tire makers profit from this massive aftermarket gap.